This photo was taken on a trip to Italy with my sister Joan who is gone now, on her journey to the stars. She was a world traveler and a good friend. Here we’re seated on the Pompeii bathes in Blue Fish…of course! I have no desire to talk to machines. In all my dealings […]

I have worked for BF for 2 years. My favorite part of the job is connecting with the customer. Hearing their stories and getting involved in their lives. I enjoy following through with orders, calling them about offers and sales. Blue Fish is creative, always changing & evolving. I really love serving. My favorite collection […]

I have known about Blue Fish for about a year & have worked here for 8 months. I love working with customers and talking with them. Getting to know our customers on a personal level is one of the perks of my job! I love working here because it’s a warm, joyful working atmosphere . […]

A few years ago, I was shopping when I realized that I was spending a large sum of my income on clothing that was poor quality, created in severe environments and came with negativity woven into the fabric itself. I did not feel comfortable nor confident in my clothing, especially knowing that most of the […]

Five different women, five different styles, and five Blue Fish skirts! What could be more fun? Here are their philosophies on style… Anna says “I prefer to think of skirts as “silhouette changers” or as “extra tier options” that unite your top with your pant and take your look to the next level. I love […]

We love shibori at Blue Fish!  Our multi-faceted surface design artists love to foray into all types of textile design.  But there is something in the simplicity, beauty and unexpectedness of shibori that really draws us in. For this collection we decided to use a wood block and clamp resist to create the geometric patterns […]