I’m 59 years old, but most people don’t believe I’m that old. I was raised in a big city, but have lived in a log cabin in a small town in WI for 35 years with my late husband David, having two girls during that time (14 years apart by choice, its own story). We […]

My Blue Fish Story starts with my best friend Cleda Dawson. She introduced me to Blue Fish in 2000. I had never worn clothes like this before, to wear clothes that feel and look great as well as made in the USA was epic. I have collected enough Blue Fish that I wear it exclusively […]

When our photographer Juliet told us she was going to be on Oprah. We said write a blog! Tell us all about it! So she did… When my girlfriend Rebecca told me she was chosen to be in an intimate, interactive audience with Oprah and the author of “Conscious Parenting”, Dr Shefali Tsabary, I thought […]

This photo was taken on a trip to Italy with my sister Joan who is gone now, on her journey to the stars. She was a world traveler and a good friend. Here we’re seated on the Pompeii bathes in Blue Fish…of course! I have no desire to talk to machines. In all my dealings […]

Meet Carrigan our Summer Intern! Carrigan is 16 and this is her first job. We keep giving her odd jobs and things we never get to…and she gets them done quickly and efficiently. She says she enjoys heat-setting printed items and printing. She got to print bags for the store one day and loved it! […]

Carol a sometime model and frequent Blue Fish shopper loves popping in the store and finding great deals. She tells us “My husband loves me in Blue Fish – The compliments just flow when I wear these clothes, and that makes me feel wonderful!”

Margaret came in to try on a few things…and then saw the Lucky Red Dress. “Forget the little black dress!” Margaret said “I am all about red dresses now. There’s just something about this color.” She left feeling like a million bucks and planning her outfits for the summer. Musing on whether to dress it […]

In 1993 I lived on the outskirts of Nashville, TN. I was in my 30s then, and into comfortable clothing that was made of all natural material and traveled well. It was extremely hard to find garments that combined these qualities and also looked great. Working as a business executive, I should have worn suits […]

The first day I wore my new Blue Fish outfit it felt wonderful. I was walking into a local store when I noticed a woman smiling from ear to ear at me. I did not know who she was… As we approached each other she said “you look beautiful.” She loved my outfit! (This never […]

Blue Fish isn’t just the most comfortable, easy to wear, fun clothing line ever. Blue Fish has a special something that other clothing does not – it is the “mana” (spiritual energy or healing power) that comes from the artists and designers who put so much of themselves into the pieces.  Wearing Blue Fish makes […]

I have always enjoyed looking at Blue Fish Clothing. As a textile designer and former painter I am inspired by the designs, lines and fabric Blue Fish uses. I also enjoy the backdrops and photography on the website. Each new line is so unique and yet has that Blue Fish quality that sets your line […]