I have always been the “color outside the lines”, “stray from the beaten path”, “think outside the box” type of person. With that in mind, I have found a home here at Blue Fish. It’s not just a clothing store, it’s a lifestyle. It’s an allowance of self-expression, individuality, and beauty. Working with the wonderful […]

Here comes the end of 2015 and the end of my services at the wonder that is Blue Fish Clothing. Life has filled current dreams and opened the door for new adventures and dreams to take foot. Meeting all the beautiful and wondrous people while working here has filled my heart with love, inspiration, and […]

All my life I’ve been in love with clothes, costume and color.  When I was little, I’d go to sleep designing outfits for my classmates. For me the art of adornment is central to my happiness and artistic expression. I’ve been performing and teaching classical Indian dance and Bollywood for many years and also am […]

Our personal shoppers love playing dress up! The new boutique items are really getting us excited to make outfits. They wanted to show everyone their style…here are their picks for outfit ideas.  Give us a call if you want us to put something together for you! 800.395.4566 Tell us what you think in the comments.

Our personal shoppers are having a style-off! Frani, Mary and Brittany at our Frenchtown Store styled these looks. Tell us in the comments which are your favorites. Or give them a call and let them put together something just for you. 908•996•3720  

I have worked for BF for 2 years. My favorite part of the job is connecting with the customer. Hearing their stories and getting involved in their lives. I enjoy following through with orders, calling them about offers and sales. Blue Fish is creative, always changing & evolving. I really love serving. My favorite collection […]

I have known about Blue Fish for about a year & have worked here for 8 months. I love working with customers and talking with them. Getting to know our customers on a personal level is one of the perks of my job! I love working here because it’s a warm, joyful working atmosphere . […]

A few years ago, I was shopping when I realized that I was spending a large sum of my income on clothing that was poor quality, created in severe environments and came with negativity woven into the fabric itself. I did not feel comfortable nor confident in my clothing, especially knowing that most of the […]