Blue Fish is a company of women for women.  Our vision to clothe women in a way that makes them feel comfortable, creative and empowered remains strong after 26 years.  Breast cancer is the most common cancer in women regardless of race or ethnicity.  It is the most common cause of death from cancer among […]

Inspiration for our NuVogue collection came from two sources: Art Nouveau, particularly as seen in advertising, and 17th Century French Fairy Tales written by women! We discovered that before Perrault, Grimm and Hans Christensen Anderson, there was a movement of French upper class women who, barred from open discussion in court, gathered in their own […]

Meet Carrigan our Summer Intern! Carrigan is 16 and this is her first job. We keep giving her odd jobs and things we never get to…and she gets them done quickly and efficiently. She says she enjoys heat-setting printed items and printing. She got to print bags for the store one day and loved it! […]

Who is your style icon? At Blue Fish we get inspiration from everywhere! We asked our assistant designer to tell us who is inspiring her in her designs, and she did! Our Blue Fish ladies greatly influence the clothing we design here. Sometimes when looking for inspiration, it’s easy to get lost in the trends […]

Carol a sometime model and frequent Blue Fish shopper loves popping in the store and finding great deals. She tells us “My husband loves me in Blue Fish – The compliments just flow when I wear these clothes, and that makes me feel wonderful!”

Margaret came in to try on a few things…and then saw the Lucky Red Dress. “Forget the little black dress!” Margaret said “I am all about red dresses now. There’s just something about this color.” She left feeling like a million bucks and planning her outfits for the summer. Musing on whether to dress it […]

At Blue Fish our organic cotton jersey is certified organic, and held to standards that are higher than fair trade standards because it is made in the USA! Fair trade fabrics are not of as high quality as what is found in the US organic trade certification standards because the standards upheld in the US […]

Eat, shop, listen, learn, network and dance the weekend away as you connect with your community at Chicago Green Festival. Celebrate community with the largest, most diverse and most trusted place for learning, shopping, networking and having fun. The festival will feature favorites, including the organic, vegetarian and vegan food court; the Sierra Club Green […]

In 1993 I lived on the outskirts of Nashville, TN. I was in my 30s then, and into comfortable clothing that was made of all natural material and traveled well. It was extremely hard to find garments that combined these qualities and also looked great. Working as a business executive, I should have worn suits […]

The first day I wore my new Blue Fish outfit it felt wonderful. I was walking into a local store when I noticed a woman smiling from ear to ear at me. I did not know who she was… As we approached each other she said “you look beautiful.” She loved my outfit! (This never […]

I love painting botanicals on flowing linen dresses. I put tender loving care and infuse good vibes into each garment for the beautiful blue fish ladies! Hiking, biking and snowboarding are my passions in life. I just love the great outdoors and enjoy being one with nature. I have an obsession with what I call […]

Blue Fish isn’t just the most comfortable, easy to wear, fun clothing line ever. Blue Fish has a special something that other clothing does not – it is the “mana” (spiritual energy or healing power) that comes from the artists and designers who put so much of themselves into the pieces.  Wearing Blue Fish makes […]