• I got my first blue fish box last week. I'm very happy! Their pieces are even nicer than I had imagined. The colors, fabrics and designs are beautiful. I feel like myself when I wear these clothes.  

    E R

  • Blue Fish is the most beautiful and most comfortable clothing you will ever wear. I'm 72 yrs old and I can't wait to get dressed everyday. I've never worn anything that gives me the Feelgoods everytime  I put it on. Thank you Jennifer, for inventing such a special way of dressing.

    D B

  • Thank you soooo much💜 I’m over the moon happy with my blue fish. I haven’t been able to put a big order in for some time. I feel the love in every piece I wear. You are truly rock stars in my eyes 😲 💞

    C P

  • I have, and wear, pieces I have had since 1990's. Still look like new.

    L R O

  • I have loved this clothing line since I was a teen, and it is still my very favorite all of these years later....really well made, beautiful clothing that makes me feel my best.  Fan 4 life.

    C L

  • Received my gift purchased by my husband from Blue Fish.  It was beautifully wrapped.  Thank you so much.   I still wear pieces that I've had for 20 years or so and they still look great.

    T F

  • I love everything at Blue Fish Clothing! The pieces are timeless and wonderful. Without a doubt the most favorite items I own.

    S T

  • I've been wearing Blue Fish clothing for thirty years. The quality is outstanding and pieces I've had for more than a decade still get compliments. Blue Fish makes beautiful clothing that lasts.

    J H

  • Love my bluefish!  The colors and prints are so subtle and lovely. People always ask me about it.   Great conversation starter.  If you want to be a wallflower then don't wear BlueFish!

    M L

  • Best clothing line in the world! I’m a teacher! It’s such a comfortable line, organic, works of art I wear to work!

    K B

Size Guide


Blue Fish sizing is uniquely ours. We have developed this system to fit many body types, shapes, & heights comfortably. Here is the Blue Fish size chart and its traditional size equivalent:

00 – only available in select styles. fits up to size 6

0 – fits up to size 10

1 – fits ups to size 16

2 – fits up to size 22

3 – only available in our studio tees & some tunics. fits up to size 26

O/S – one size that fits most customers

Remember that each style is unique & has different measurements--please check the size chart on your item of interest for exact measurements! One style may fit you differently than other styles you have worn before and we strongly recommend checking the measurements before making your purchase.


You might wear a combination of sizes depending on your body shape and how you prefer the drape of your clothing. For instance, you might wear a size 0 pants and a size 1 top. If you prefer looser, more flowy clothing, size up--if you prefer more fitted pieces, choose those closer to your actual measurements. We provide measurements for each style so you can find the best fit for the way you like to wear your Blue Fish.  

If you ever have questions about the fit of our clothing, just give us a call! We will help you find the specific styles that will work best for you. Call us at 800.395.4566 M-F from 9-5 CST to speak to our personal shoppers. You can also email us with any questions at