When walking into Blue Fish Clothing in Frenchtown, NJ you feel as though you have stepped into a land where fairytales are real. The first step into the doorway is like the first sentence of a good book, drawing the reader in to wonder what it is they will find next. In this case, we […]

Ahh….another weekend has come and gone.  Here at Blue Fish in Frenchtown, we are beating the Monday blues by browsing through shoes!  As always, Blue Fish is constantly growing and expanding to keep up with the ever changing world of fashion.  Today, we had a salesman from the company “Oliberte” come into the store and […]

Frenchtown, New Jersey has always been an absolutely beautiful location.  People are always arriving from various places to visit the town, and the locals never want to leave because of how truly wonderful this part of New Jersey really is.  Well, today is exceptionally lovely for an August summer day.  The temperature is warm, but […]

I was once in Edgewater, NJ walking along the sidewalk that runs parallel to the Hudson River, and gazing at how beautiful the New York City skyline looks from afar; all the gargantuan buildings with windows twinkling in the sunlight.  I looked down for a second and saw three words spray painted on the ground: […]

Every group of family and friends has their own sort of tradition.  Mine is fairly new. My cousin has recently gifted me our grandfather’s golden cross necklace that she inherited when he passed a little over eight years ago. She gave me this necklace because she felt as though I should have it after graduating […]

As many of you know, Blue Fish clothing is divided into two divisions.  There is a store located in Iowa, and one in New Jersey.  Both carry the same general clothing when it comes to the Blue Fish brandname.  Here in Frenchtown, NJ we do carry brands that are not Blue Fish.  Some of these […]

My job at Blue Fish in Frenchtown is so much fun! I get to interact with the world using social media, style outfits, plan events, and of course write to you!  Lets skip back to the event planning.  Here in Frenchtown, we celebrate the end of the summer with a festival in town called river […]

September 1st is such a nostalgic day.  I still get the same feeling I had always gotten when September rolls around…some excitement mixed with disappointment, and event a little anxiety.  I was always excited to start a new year, but a little sad that the carefree days of summer have officially ended.  Even though I […]

This morning I used RAD Soap Co. Beer Bar.  The Beer Bar is a bar of soap, that is constructed of all natural ingredients and made in the USA.  So usually I am VERY picky with which soaps I use.  I generally just use plain old Dove soap because it moisturizes and cleans my skin […]

So you all may be wondering how the photoshoot here at Blue Fish in Frenchtown went last night…well it was totally fantastic! Everyone looked so beautiful (and handsome) in all of the clothing! Each model wore four outfits, making that sixteen in total.  We had three women and one man in, as well as a […]

There is nothing more beautiful than seeing something in it’s truest form.  Blue Fish is all about being natural.  Natural makeup, natural colors, natural personalities.  We want to be ourselves and we want you to be yourself. We also want the fibers our products are made out of to be themselves too.  We design and […]

Everything happens for a reason.  I am a firm believer in this.  I feel as though each and every person, place or thing has a certain significance to each part of each human’s life.  We all have our own reasons for doing the things we do.  Maybe sometimes we regret the actions we have taken […]

I can remember the day the World Trade Center towers came crumbling to the ground like it was yesterday.  I was sitting in my second grade classroom and the loudspeaker came on and announced what horrific event had come about.  My mother picked my brother and I up from school and took us home immediately. […]

Fashion has always been a passion of mine.  Ever since I was a little girl I loved shopping and always picked out the shoes or article of clothing that stood out from all of the others. Now that fashion week is in full blown force right now, you can probably guess that I am in […]