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Blue Fish Clothing

Saved from Frompy-Dom!

Written By: Sally S


Hello Bluefish,
    My name is Sally Simonetti, and I've been a Blue Fish fan for about 25 years, in Dallas, Los Angeles, and now in Santa Fe.  I have always loved fashion, in fact it was my career.  For 35 years I was a fashion illustrator in all the above mentioned cities, as a freelancer or on staff at department stores.  I also taught illustration to senior students at the Parsons School of Design. 
    As the years went by, I grew older and rounder and I was always so grateful for the Blue Fish collections that were very forgiving to the mature figure.  I didn't have to become a frumpy Grandma in old ladies' clothes... I COULD ALWAYS WEAR BLUE FISH!!!
    My best friend, Nita, feels the same about you and we often compare notes on your latest collection.  When she comes to Santa Fe to visit, we like to shop in Taos, and always have a blast (she lives in LA).  Anyhow I wanted to share my gratitude that you guys have saved fashion for me, I'm 73 now and can't wait for your next collection to come out.  Your new website is dynamite and makes shopping with you even easier.
    I thought I'd share an illustration I made for you, I really miss the field, I believe that photography never really catches the attitude or the magic of fashion the way illustrations do...it has to do with suggestion rather than facts and is therefore more romantic.  This illustration shows three of my favorites form three different summer collections.  I wear them al lthe time and always get compliments from strangers!  So thank you Blue Fish, you have saved me from "frumpy-dom."

Fondly,
Sally