Bergamot Moon Collection (April 8, 2014)

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curvy girls

Cultivate your curves! We had our curvy best friends come in and style a shoot! You know what works for you. Here are their favorites…

Shop Curvy here >

Latisha’s Style (5′ 2 Size 2)
For me, clothes need to be comfortable and low maintenance. I don’t want anything too clingy or hanging too low, etc. I like anything that looks good on me regardless of trends or styles and I don’t mind standing out in a crowd when I find pieces I really like. Just recently I have begun experimenting with a more layered look. I never used to do layers thinking that more clothes would make me look too bulky, and not be flattering. I find the opposite is true. I like good quality items that will last and last, because once you find something you really love to wear you never want to let it go.


Latisha & Heather


Latisha in the Spring Wish Tunic and Buttonwillow Pant


Latisha in the Monarch Vest & Buttonwillow Pant


Whimsical Reversible Shift & Buttonwillow Pant


Organza Shift, & Buttonwillow Pant with the Wildflower Cotton Wrap


Stocklholm Apron, Buttonwillow Pant


Heather’s Style (5′ 4 Size 1 & 2)

I like to dress to reflect my moods and express my creativity. Sometimes it’s wild, sometimes it’s subtle, but I pretty much always like to have some whimsical element to my outfit, even if I’m the only one who knows! I hate to look boring or dumpy. I really pay attention to details, the placement of a pocket, seams, a button, or a print can make all the difference between something I would wear every day if I could, and something that would sit in my closet.


Heather in the Linen Lily Apron, Wild Gathers Tissue Cardi, Slim Flounce pant


Bella Villa Dress, Plaidant Pant


Stocklholm Apron, Buttonwillow Pant


Serenade Tunic


Elegante Jumper, Wild Gathers Cardi

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Bee Blossom Collection (Mar 12,2014)

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All about Ikat Fabric

IKAT is a technique that creates a very special pattern by choosing individual sections of the thread as the loom is being set up. The end result is unique to this technique and a gorgeous visual addition to our new Blue Fish Bee Blossom collection.

If you think about how a pattern is created, you might picture a printing scenario where designs are stamped onto a piece of fabric using dyes or paints. That’s how block-printed cotton fabrics are made. With ikat the threads are dyed before they are woven into textiles, which takes a whole lot of skill!

The word ‘ikat’ (pronounced ‘ee-KAHT’) comes from the Malaysian word ‘mengikat,’ or ‘to tie,’ because the loose threads are tied into bundles using wax-treated cotton to pinpoint where the dye is able to color the thread – a refined type of tie-dye. What this means is that the weaver has to figure out where on the loose threads the dye should and shouldn’t go, in order for it to form the desired pattern on the loom. Because of the time and skill involved in weaving ikat, some cultures believe the cloth is imbued with magical powers. Bonus! :-)

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Stage 1: Tying sections of the warp and weft threads. When the threads are dyed or painted, they resist color in the bound areas, creating a beautiful pattern.

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Stage 2: The threads after being dyed. Shown with the sections still bound.

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Stage 2: The threads shown unbound with the color contrasting pattern revealed.

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Stage 3: The warp threads on the loom, slowly weaving the final pattern.

To see all our styles featuring this pattern click here.

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New Space for our Taos Store

Our Taos store is expanding! We are still located in the Overland Ranch Complex, but now we are in the front building next to the Overland Store.

This space is gorgeous, and is much larger then where we were. It is a work in progress as we settle in, but please stop and tell us what you think & shop if you are in the area. We are carrying some new lines of jewelry and gift items as well as some pieces being produced right here in the store!


Come on in!


Our amazing chandelier and checkout area


Kids area and Sales rack


The shop

Blue Fish Pillows

Blue Fish Pillows


We love the light in this space


Sunflower nook


View from the back


The front window


View from the loft


the Show Room




The dressing rooms


Vintage Corner


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Wild Verse Collection (Feb 24, 2014)

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One-of-a-kind Collectible Prints

As we head into Springtime, we’re letting our creativity BLOOM. . . into ONE-OF-A-KIND COLLECTIBLE PRINTS.

Blue Fish is, and always has been, invested in creating artistic and expressive clothing. When we say “by hand, with heart,” we’re being very literal. As you know, each garment is meticulously hand-printed and painted.
Yet, in the years since we began selling clothing online, it has been necessary to build more structure into our printing process, so that what you see online is also what you receive.

But isn’t one of the most beautiful aspects of our process, the one-of-a-kind nature of it? We think so. As we head into Springtime, we’re letting our creativity bloom. We are beginning to print each piece as artist’s choice, so that each garment is truly one-of-a-kind again. However, please be assured that within the artist’s choice printing style, you can still count on the same imagery, pattern and color palette family that you see online. In this way, matching an outfit will be more effortless than ever before . . . for garments within one color palette as well as throughout the season.

We’re more inspired than ever to create beautiful and unique clothing for you! If you see a particular print on our site that calls out to you, give us a call and one of our personal shoppers can hand-pick a print that suits your desires.

We asked our printer Jami to document her process as she creates these little masterpieces.


Our Metamorphosis Square Top laid out for screenprinting


First layer in process


One layer done.


Here come the words…


Two completely different prints, using the same screens printed simultaneously.


All done. And so gorgeous!


That’s a wrap…here’s Jami taking a selfie with her work!

Check out the Metamorphosis Top here and the Spring Wish Tunic here.

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Blue Fish Throwbacks


Fall 1995 Kid’s Catalog


Spring ’98 Catalog


Catalog Cover Summer ’96


Spring Catalog ’99



Spring 1997 Catalog

Summer 1996 Catalog.

Summer 1996 Catalog.

Spring 1998

Spring 1998


Spring 2000 Catalog


Holiday Winter 1996


Spring 1999


1999 Winter Catalog


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Green America Certified Business

We are excited to be a Green America Certified Business!

The Green Business Certification is awarded to businesses that are:

  • Actively using their business as a tool for positive social change;
  • Operating a “values-driven” enterprise according to principles of social justice AND environmental sustainability;
  • Environmentally responsible in the way they source, manufacture, and market their products and run their operations and facilities;
  • Socially equitable and committed to extraordinary practices that benefit workers, customers, communities, and the environment; and
  • Accountable for their work by continually improving and tracking their progress, and operating with radical transparency in every facet of their business.

To find more about Green America Click here >

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Arabesque Collection (Jan 29,2013)


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Warmth & Dreams Collection (Dec 30,1013)


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Faeryland Collection (Dec 11, 2013)


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Winter Walk Collection (Nov 11, 2013)


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Lacette Collection (Nov 06, 2013)


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Winter Lace Collection (Oct 23, 2013)


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Comforts Collection (Oct 08, 2013)


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Dolce Collection (Sep 27, 2013)


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Juxtapose Collection (Sep 20, 2013)


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Blueprint Collection (Aug 23, 2013)


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Essential Collection (Aug 09, 2013 )


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NuVogue Collection (Jul 17, 2013)


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Midnight Summer Dream Collection (Jun 26, 2013)


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Voila & Gypsy Collections (Jun 06 & 11, 2013)


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Summer Shades Collection (May 15, 2013)


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Serenade Collection (Apr 30, 2013)


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